Top Three Reasons Businesses Avoid Video Marketing and How Teaming Up with Local Videographers Can Change That

In today's digital age, consumers engage with video content more than anything else. Video marketing has swiftly become a vital tool for businesses wanting to capture attention and boost sales. Yet, many companies hesitate to jump in. This blog post examines three main reasons businesses avoid video marketing and how working with local videographers can dissolve those barriers.

Reason 1: Perceived High Costs

A primary reason businesses avoid video marketing is the belief that it is too expensive. Many companies, especially small and mid sized ones, worry that creating high quality video content will require a massive budget.

Fortunately, this perception is outdated. Video production costs have dropped significantly over the last decade. For instance, a recent report showed that businesses using video can expect a return on investment (ROI) of approximately 83%. That's a number hard to ignore, especially when you consider that video can generate about 66% more qualified leads per year.

By collaborating with local videographers, businesses can access quality expertise without the hefty price tag typically associated with larger agencies. Local professionals understand their audience better. For example, a videographer in a small town may know how to showcase the unique aspects of local businesses, ultimately creating a more resonant message for the community.

Paul Harth, behind the scenes filming at Ashton Brewery.

Reason 2: Lack of Expertise

Another prevalent reason businesses shy away from video marketing is a lack of in house skills. Many companies worry they don’t have the expertise to create engaging, high quality videos. This hesitation can lead to missed opportunities and stagnation in reaching new customers.

Teaming up with a local videographer can effectively fill this skill gap. Local professionals bring a wealth of experience and creativity, allowing businesses to focus on what they do best. For instance, a small restaurant might struggle with how to make a cooking video appealing without a skilled videographer to consult.

Additionally, working with a videographer offers customized content tailored to a brand’s specific voice. This personalization can transform a simple video into a powerful storytelling tool. When a skilled videographer collaborates with a business, they can help craft unique visual narratives, elevating the overall appeal of the brand's messaging.

Reason 3: Uncertainty About Content Strategy

Many businesses grapple with uncertainty about what type of video content to create. This indecision can deter investment in video production altogether.

Local videographers can step in to provide essential guidance. By collaborating, businesses can brainstorm content ideas that fit their brand while meeting audience needs. For example, a small fitness studio could work with a local videographer to create a series of "how to" videos demonstrating workout techniques or offering wellness tips.

Regular video production serves to retain audience engagement while helping businesses maintain a relevant presence in a competitive market. According to HubSpot, 54% of consumers desire to see more video content from brands they like. That statistic underscores the crucial role consistent video presence plays in customer satisfaction.

Capturing a shot on a phone

Unlocking Video Marketing Potential

While valid concerns exist about venturing into video marketing, the advantages far outweigh the challenges. Addressing cost perceptions, expertise gaps, and content strategy concerns can enable businesses to tap into the immense potential video marketing holds.

Partnering with local videographers not only reduces costs but also fosters a genuine connection with the audience. Engaging video content can help businesses stand out in an overcrowded digital landscape.

As the digital world continues to evolve, businesses willing to embrace video marketing will be better positioned for success. Don't let apprehension hold you back, step into the arena and start crafting impactful video content today!